For Immediate Release:

The form of Quercetin your body prefers - with up to 5X Enhanced Bioavailability!†*1

Isoquercetin—an Integrative Therapeutics™ exclusive—delivers all the benefits of the flavonoid quercetin with better absorption and improved bioavailability.†

GREEN BAY, WI — September 24, 2009 — Integrative Therapeutics, Inc. (ITI®) the leading manufacturer and distributor of natural medicines to medical professionals and their patients, continues to lead the way with Isoquercetin.

Isoquercetin is naturally found in foods like onions, apples and grapes. This supplemental form of quercetin follows that example of nature, making it more easily absorbed in the intestines and more bioavailable to the body. Other quercetin supplements aren’t built the same way.

“Until now, quercetin supplements were typically available in the aglycone form,” mentions Jeremy Appleton, ND. “So they have had poor bioavailability. That is because plain quercetin has had the naturally-occurring glycoside chain removed. It is this side chain that the brush border cells of the small intestine utilize for active absorption." Isoquercetin from ITI is a naturally-occurring quercetin-3-glucoside, able to reach the bloodstream more rapidly and achieve higher blood levels than quercetin aglycone or rutin – 10x faster, in fact.^†*1 Isoquercetin is really the form the body prefers.”

Having a better absorbed form is important: quercetin supports the body in many ways: as an antioxidant at a cellular level, promoting healthy glucose metabolism, supporting healthy circulation, and providing an additional immune system boost.^†

But Isoquercetin can’t be found everywhere. Only ITI delivers this form of potent natural protection.

_{*As compared to quercetin-rutinoside
1.Hollman PC, Bijsman MN, van Gameren Y, et. al. The sugar moiety is a major determinant of the absorption of dietary flavonoid glycosides in man. Free Radic Res 1999;31(6):569-73.}